Building Your Business With a Servant’s Heart

In Uncategorized on January 6, 2013 at 7:40 am


I was sent a book to review that is pretty interesting. It is “Servant Hearts” by Richard R. Dimmitt and Tom McQueen.

The Servant’s Heart by Richard R. Dimmitt with Tom McQueen is a must read for any entrepreneur or manager whether they are in the process of building a new business or they have been in business for years. The book is full of stories, quotes, and practical advice that lays out a plan on how you can create a business and a life that envelopes the true meaning of service and how this can lead you on a path of success you may have only dreamt was possible.

The book follows the success of the Dimmitt Automotive Group based in Clearwater, Fl. and outlines how for three generations they have served their community, guests and employees to create an exceptional brand. They have done so by treating employees and guests with respect and with an attitude of service. It is through helping others that they have built their brand. 

In their businesses and on every associate’s desk is the following pledge:

We will listen

We will learn

We will stay late

We will show up early

We will strive to exceed your wildest dreams

We will make mistakes and correct them to the best of our ability

We will do whatever it takes to deliver a legendary customer experience

We will always be there for you

Thank you for allowing us to serve you today

                               The Dimmitt Family and Friends

It is an interesting book. I know from experience that as a manager you are only as good as the team that you have put together. I have said in the past  that I can teach a new employee the skills they need to get a job done but they need to come to me with a great attitude before I considered hiring them. When I ran nightclubs I would tell prospective hires that the business may be very successful but without an exceptional staff it is just a building full of furniture. In my opinion the staff was the foundation of the business and it was imperative that they enjoy their job and felt respected. Because of this my staff was the envy of many others in the business and they were loyal to me. 

Here is a link to the book it is well worth taking the time out of your busy schedule to read. 



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