Out in the real world and online I have heard freelancers claim that they don’t have time to promote themselves and that is effecting their being successful. Is it that they don’t have time or that they don’t know where to start?
Often someone stepping into the world of freelance starts with building a Facebook page, maybe they open a Twitter account and they also spend a few hours building a website. As I have heard many times in other articles, just because you build doesn’t mean they will come. So, let’s take a look at what you are doing to market yourself.
Are You Getting the Most Out of Your Facebook Page?
Online marketers have rammed it down our throats that Facebook can solve all of our marketing problems. Not true. Facebook is one of many tools that can help build an online presence. Here is a big problem I see with Facebook users that are trying to promote their business, they forget that they are promoting their business and start throwing in personal posts that are not relevant to their product or service. Your posts should connect with other users but at the same time it needs to have value. For example, as a writer I may post articles form my blog that have nothing to do with selling my service but they have value because it reflects my writing talent. If I was to post about how my grandson made the honor roll or post a cute cat video it would be irrelevant and a waste of time
Sell. Sell. Sell. Right? No. Stop It. Now.
Look at what you are posting and be honest. Don’t over-post. I have deleted more “friends” because they continually try to ram their products or services down my throat without supplying any interesting content. Let’s say you own a plumbing company and you want to promote your residential services there is a right way and a wrong way to do this. You could post once or twice a day some information on your company and the services you offer or you can show your potential customers that you are an expert in the field of plumbing. Write a short post on an interesting subject such as inspecting your pipes for damage caused by tree roots, how to avoid freezing pipes, new trendy fixtures and so on and so on. Now do you see the difference? You can apply this to any industry. If you post your article in the morning or in the early evening more people will see it. People tend to check their Facebook pages before work and after. Also if you are paying attention to what you post and when you post you can add content a couple of times a week and get more impact than posting bland, irrelevant posts a couple of times a day. If you can’t write your own content hire someone who can. Ha! There it is I just wrote an article to share on my social media sites that promotes my business. Shameless, aren’t I?
Spread Your Message Like a Bad Cold
Don’t put all your eggs in one basket. If you are taking the time to write the post, why not add it to your website, your blog or post it on Twitter and other social marketing sites. Spread your message around. Use the content you create over a week to create newsletter that you email to your existing customers. The world may be your stage but if you don’t build a strong platform to stand on not everyone in the audience will hear your message.
If you find that you don’t have the time or ability to create informed content that gets results I can help. No, really. Visit my website at http://www.laurabwilliamsdesigns.com. I specialize in web content writing and also with my background in graphic design I can give you a hand with all your marketing materials.