As the owner of a small business you are busy and it can be a challenge to get all the to-dos off your list by the end of the day. There probably isn’t enough time to deal with your social media accounts, much less come up with creative, new content. You tried letting a couple of people in the office help out, but they didn’t really have the experience that was needed to get the results you were looking for. Should you hire a social media consultant? Here are 7 things that may help you make that decision.
1. Your Website Needs to Be Resuscitated
More often than not a business owner will have a website built and then get upset that they are not achieving the results that they expected. That comes from having the “Field of Dreams” mentality. If we build it they will come. Not true, pretty much, ever. Your website needs to have some life to it. It needs content that engages with your audience and offers solutions. It needs to reach out to your audience and draw them to your message.
2. Facebook Doesn’t Seem to Be Working Like It Used To
There are several reasons that Facebook may not be working for you as well as it used to. One of the problems that small businesses are having is that their reach has become even more limited by Facebook’s ad platform. Another problem is that your Facebook followers, for the most part,are people you already know. While that helps to build brand loyalty, you are not necessarily gaining new business. Maybe Facebook is the wrong platform for your brand. A social media consultant can evaluate your needs and find out which social media platforms are the best fit for your business.